Panasonic has decided to integrate their consumer and professional video divisions to strengthen their imaging businesses. Pro-AV and Panasonic Visual will be transferred from Panasonic Connect to Panasonic Entertainment and Communication. Whenever someone uses the terms ‘professional’ or ‘filmmaking industry’, it is more challenging to know what this does and does not include. Employed sometimes to establish a division between people producing professional stuff and the ones who don’t, and sometimes to divide amateurs from people making a living from the craft, the truth is that the line dividing both worlds is more diffuse every day. Two worlds inevitably blending For example, we all know professionals in the industry who learned how to make videos with online tutorials and now make a living by creating Instagram content for small companies with their iPhones. Hence, they are part of the industry; they are professionals. The entire crew of Avatar 2 is industry, too. And there are now many amateurs producing pro content that would fit pro standards, whatever this might be. LUMIX S lenses. Lenses are a piece of gear usually crossing the consumer and pro worlds. Source: CineD Back then, the division between the industry and the amateur field was clear. The former referred to people working on movie sets, TV stations, and maybe small businesses filming weddings on Betacam or MiniDV cameras. Professionals usually came from film schools or inside the industry as apprentices. But that is the past. Borders have disappeared to the extent that, in some cases,...
Published By: CineD - Tuesday, 9 January, 2024